Wings PR logotyp
Crisis communication
Media training
Press- and pr-services
Wings PR helps organizations and individuals before and during important or extraordinary situations when a lot of information has to go out in an understandable way to many in a short time.

Hampus Knutsson

PR consultant and crisis specialist
+4670-811 98 04
hampus.knutsson@wingspr.se
Crisis communication
Media training
Press- and pr-services
Wings PR helps organizations and individuals before and during important or extraordinary situations when a lot of information has to go out in an understandable way to many in a short time.

Hampus Knutsson

PR consultant and crisis specialist
+4670-811 98 04
hampus.knutsson@wingspr.se
“Hampus is incredibly good to work with, both operationally and strategically. And he is calm and secure when it is windy.”
Caroline Berg,
Chairman of the Board Axel Johnson
“Craft-skilled and driven workhorse who is extremely loyal to both assignments and clients. In addition, extremely high work capacity. A star in crisis communication, media training and media relations, who at a young age was able to establish himself among the heavyweights in the industry's most difficult branch. Today, he is one of the clearly leading crisis consultants in Sweden. But perhaps most important of all is that he is both kind and fun to work and socialize with.”
Carl Fredrik Sammeli,
entrepreneur and founder of Prime
“All companies and organizations in their zeal to do the best for the business tend to be too short-sighted and introspective. This makes it difficult for them, and they might even completely miss, to see what their business looks like to the outside world. In a crisis, this can be devastating. Hampus is the wise eye from the outside who is honest and straightforward and without paraphrasing he provides solid advice and experienced guidance. Over the years, I have worked with many PR and crisis consultants. Hampus is in a class of his own.”
Eva Swartz Grimaldi,
board member and former CEO
“Hampus is incredibly good to work with, both operationally and strategically. And he is calm and secure when it is windy.”
Caroline Berg,
Chairman of the Board Axel Johnson
“Craft-skilled and driven workhorse who is extremely loyal to both assignments and clients. In addition, extremely high work capacity. A star in crisis communication, media training and media relations, who at a young age was able to establish himself among the heavyweights in the industry's most difficult branch. Today, he is one of the clearly leading crisis consultants in Sweden. But perhaps most important of all is that he is both kind and fun to work and socialize with.”
Carl Fredrik Sammeli,
entrepreneur and founder of Prime
“All companies and organizations in their zeal to do the best for the business tend to be too short-sighted and introspective. This makes it difficult for them, and they might even completely miss, to see what their business looks like to the outside world. In a crisis, this can be devastating. Hampus is the wise eye from the outside who is honest and straightforward and without paraphrasing he provides solid advice and experienced guidance. Over the years, I have worked with many PR and crisis consultants. Hampus is in a class of his own.”
Eva Swartz Grimaldi,
board member and former CEO

Hampus Knutsson
Wings Public Relations AB

Wings PR is run by the crisis and media training specialist Hampus Knutsson, who has 15 years of experience crisis communication, strategic advice, press work and internal communication. The clients include everything from organizations and individuals from the business world to authorities, sports, culture, the entertainment world and agencies.

Hampus Knutsson has been a partner at Prime and head of the crisis team in Sweden. He has previous experience as press manager for McDonald´s in Sweden, communications manager at the media group Stampen during one of the largest corporate restructurings in Sweden's history and as head of communication for the liberal conservative Moderate party during a turbulent time.

No client is too big and no assignment is too small. Do not hesitate to get in touch for advice, production, media coaching, crisis training or media and communication training.
”Plan for the worst, hope for the best”

Services

Wings PR helps organizations and individuals before and during important or extraordinary situations when a lot of information has to go out in an understandable way to many in a short period of time.

Hampus Knutsson has extensive experience of, among other things, scrutiny from media, legal processes, relocation of operations, product defects, transactions, reconstructions, death accidents, conflicts as well as media training and coaching for spokespersons prior to media appearances. In addition, he supports with press work at CEO shifts, major launches and during change processes for everything from listed companies to smaller organizations.

Crisis communication

  • Strategic advice
  • Operational support
  • Production of internal and external communication material
  • Coaching of spokespersons

Education, preparation and training

  • Media training
  • Communication training
  • Inspiration lectures
  • Policy work, crisis plans and checklists
  • Risk and scenario analysis
  • Crisis exercise

Press- and pr-services

  • Communication consulting
  • News inventory
  • Production of press material
  • Advertising Work
  • Press office and interim assignments

Corporate reorganisations

  • Training in communication during reconstruction
  • Advice and production before a possible reconstruction decision
  • Operational communication support during corporate reorganization
  • Coaching of spokespersons

News

”Failing to prepare is preparing to fail.”

References

“Hampus is incredibly good to work with, both operationally and strategically. And he is calm and secure when it is windy.”
Caroline Berg,
styrelseordförande Axel Johnson
“Craft-skilled and driven workhorse who is extremely loyal to both assignments and clients. In addition, extremely high work capacity. A star in crisis communication, media training and media relations, who at a young age was able to establish himself among the heavyweights in the industry's most difficult branch. Today, he is one of the clearly leading crisis consultants in Sweden. But perhaps most important of all is that he is both kind and fun to work and socialize with.”
Carl Fredrik Sammeli,
entrepreneur and founder of Prime
“All companies and organizations in their zeal to do the best for the business tend to be too short-sighted and introspective. This makes it difficult for them, and they might even completely miss, to see what their business looks like to the outside world. In a crisis, this can be devastating. Hampus is the wise eye from the outside who is honest and straightforward and without paraphrasing he provides solid advice and experienced guidance. Over the years, I have worked with many PR and crisis consultants. Hampus is in a class of his own.”
Eva Swartz Grimaldi,
board member and former CEO
“I have had the privilege of working with Hampus and value the guidance he has given me in areas such as communication and media management. Hampus is a good listener and is very quick to get acquainted with new situations and topics, something that proves that he is both intelligent and experienced. These two qualities feel important in someone you hire for difficult choices and decisions.”
Markus Näslund,
entrepreneur and former ice hockey player in the NHL
"In a respectful and listening way, and with tremendous patience, Hampus does not necessarily give us what we want to hear, but definitely what we need to hear."
Frida Vingård,
Frida Vingård, HR Director Barilla Northern Europe
“Hampus has a fantastic ability to structure a problem, develop an action plan and implement it at the same time as he is very sensitive to new information that can affect the plan. He’s a great security and support in a challenging situation and he quickly gains great acceptance in the organization."
Martin Alsander,
business leader and founder of Lazarus Industriförvaltning
"Hampus is a master at creating order in chaos. He raises his eyes and looks at the larger perspective, which is invaluable when companies are in a crisis. His many years of experience combined with a genuine curiosity and interest in the present and media logic makes him one of the absolute best. He is also a very good media trainer and an engaging lecturer.”
Filippa Bolz,
communications manager Klarna
“Hampus has solid experience and the ability to handle complex crises where cause and effect are not always clear or obvious. Hampus has demonstrated the ability to help individuals and organizations amid a crisis to deal with the short-term - here and now - as well as to present a long-term strategy - how to get out of the emergent situation."
Qaisar Mahmood,
author and change consultant
“I remember Hampus' lecture for us in the communications department. Even though it was a few years ago, the image of a full-blooded crisis communication professional stuck."
Erik Olsson,
Swedish Migration Board
“Leading oneself and others through crises is both challenging, demanding and very educational. It is often through crises that the most important experience emerges. Hampus has handled both political and business crises and made people and organizations develop and grow. He has an experience that is valuable in many contexts and a personality that creates peace and security for those around him.”
Ulrica Messing,
entrepreneur and former minister in the Swedish government
“Like no other in Sweden today, Hampus has been responsible for crisis management from almost every conceivable important command height: in media companies, in politics, in large companies and as a consultant. Through reconstructions, under great pressure in vulnerable organizations, but also in successful operations where the risk has been high. That is why it is difficult to imagine someone who is more experienced in the field than Hampus, at the same time as he keeps pace with the current times and so clearly is the new generation of leaders in crisis management in the Swedish market.”
Simon Strand,
senior consultant in talent management, columnist and former award-winning PR consultant
“I have had the privilege of working with Hampus for several years and appreciate his honest and wise advice. Always fast, sharp and insightful, even when it’s urgent. It has been very valuable for me to work with Hampus and he is safe and secure in both proactive and reactive work with press issues. In addition, Hampus is a much-appreciated media coach and always professional and pleasant to work with.”
Henrik Nerell,
Press and Environment Manager at McDonald's Sweden
"Hampus' broad experience from operational roles in business and politics means that he quickly understands the customer's situation and the interests of the environment. He can handle very complex issues and is easy to work with. A reliable senior advisor who can move an issue forward quickly with accurate grips."
Stefan Ränk,
CEO Einar Mattsson
“Having Hampus number in the phonebook is like having a professional ICE contact. Hopefully you do not have to use the number so often, but once a crisis hits you know that he is there and will sort out the situation. It does not feel like a coincidence that Sweden's sharpest crisis consultant has a career as a hockey goalkeeper in his back pocket.”
Désirée Maurd,
Head of Communications Hedvig
"I have seen Hampus when it comes down to it. His experience and consideration for everyone's integrity quickly creates a sense of security from which he methodically guides his clients towards agreed on results. Creating order in a chaos requires experience, attention and sometimes a very direct dialogue. It can feel difficult in the urgent situation, but here Hampus many years of experience come to play because he is also a very good listener and strategist.”
Claes-Johan Larsson,
program manager at SR, moderator and coach
“I have hired Hampus in several really challenging situations at different companies. Hampus has a broad communication knowledge with cutting-edge expertise in crisis communication. He has an unfailing strategic accuracy while working hard operationally. Hampus shows up at any time of the day and takes responsibility for the situation to be resolved, all the way to the goal. He is fearless, straightforward and clear and never hesitates to express his opinion, no matter how uncomfortable it may be. As a communications manager there’s few you want in your team when the storm hits, but Hampus is definitely one of those!”
Karin Nyman,
Communications Director SAS
“Hampus is an experienced and brilliant crisis manager with long experience, as well as Prime's crisis management manager and communications manager for the Moderates and Stampen. A full-blooded professional who now goes out and carves his own path. I welcome a friend, colleague and competitor into the match!”
Paul Ronge,
independent crisis consultant and media trainer
"Hampus is a very skilled communicator with an enormous work capacity and he is also a true team player. Throughout the corporate reorganization of the Stampen Group, Hampus assisted with wise, nuanced and valuable advice. We also had a good time together, even though we worked hard for several months and under pressured conditions.”
Christian Andersch,
lawyer Rosengrens Advokatbyrå
"Hampus is a person who will say as it is. And you will find it difficult, because you will know that he is right. But you can be calm. Hampus will guide you forward with a firm and purposeful hand until you are out on the other side of what was called a real crisis by both you and the world around you. And as if by magic, everything is fine again. If it were not for the fact that Hampus was standing next to you, you would think really existed. "
Caroline Jungsand,
founder Juno
"As a subcontractor, it is a joy to work with Knutsson. Straight, simple and without any tanglement."
Alex Johansson,
founder Stockholm Kreativism

Press room

Dagens Nyheter: Experterna om Buschs krishantering
Resume: ”Här är Hampus Knutssons nya byrå”
Kvartals veckopanel: Det är alltid skandal när spioneri avslöjas
Here you will find high-resolution press images and logos. The images may only be used in relevant contexts and the photographer must be specified. Contact us if you are in doubt about the use.
Download the logo package.zip
Download all the press images.zip
Hampus Knutsson Wings PR
Hampus Knutsson
Photo: Fredrik Wennerlund
Hampus Knutsson Wings PR
Hampus Knutsson
Photo: Fredrik Wennerlund
Hampus Knutsson Wings PR
Hampus Knutsson
Photo: Fredrik Wennerlund
Hampus Knutsson Wings PR
Hampus Knutsson
Photo: Fredrik Wennerlund
”During a crisis, always expect the unexpected”

Contact

Hampus Knutsson

PR consultant and crisis specialist
+4670-811 98 04
hampus.knutsson@wingspr.se
Wings Public Relations AB
Orgnr. 559323-0476

Billing adress:
Att. Wings PR
c/o Crowe Osborne AB

Box 1306
111 83 STOCKHOLM

Hampus Knutsson

PR consultant and crisis specialist
+4670-811 98 04
hampus.knutsson@wingspr.se
Wings Public Relations AB
Orgnr. 559323-0476

Billing adress:
Att. Wings PR
c/o Crowe Osborne AB

Box 1306
111 83 STOCKHOLM